Jade Haddix
Owner / Marketing Manager & Creative Financial Director
Born and raised in Eastern Kentucky, Jade blends creative vision with financial discipline to steer the brand’s identity and growth. He oversees everything from label design and marketing strategy to brand partnerships and company financial planning. Jade ensures each release tells a story — visually, emotionally, and authentically — while keeping the business positioned for long-term success.
Focus: Creative direction, marketing strategy, partnerships, and financial management.
Jesse Haddix
Owner / Barrel Program Manager & Single Barrel Program Coordinator
Jesse is the heartbeat of Appalachian Barrel Company’s single-barrel program. He manages the private selection experience — coordinating tastings, guiding clients through barrel choices, and maintaining precise inventory. His role bridges the gap between craft and customer, ensuring every barrel that bears the ABC name meets the company’s uncompromising standards.
Focus: Barrel selection, client relations, operations, and brand consistency.
Dr. Heath Brashear
Owner / Sales & Brand Relations Manager
A respected surgeon and proud Appalachian native, Heath brings focus, leadership, and professionalism to the Appalachian Barrel Company team. His eye for detail and commitment to quality mirror his surgical precision — helping refine how the brand approaches sales strategy, partnerships, and customer relationships. Heath’s balanced perspective keeps ABC growing with authenticity and purpose.
Focus: Sales development, brand relations, and strategic growth.
Together
What began as an idea shared between brothers and a close friend has grown into a bourbon company rooted in authenticity, craftsmanship, and Appalachian pride. The founders of Appalachian Barrel Company believe in doing things the right way — with patience, purpose, and respect for tradition — creating bourbon that tells the story of where they come from and where they’re going.